Digilant Announces Acquisition of Perpetual License to DeltaX Dynamic Creative Optimisation Technology

Digilant, a leading global programmatic media company that partners with agencies and brands to provide customised and strategic digital advertising solutions, today announced the acquisition of DeltaX’s Dynamic Creative Optimisation “DCO” technology. Digilant will integrate DeltaX’s DCO functionality to optimise creative messaging and storytelling for advertisers along the purchase journey. Leveraging both its Data Management Platform and this technology, Digilant will use client campaign data to match the right creative to the right consumer, as well as tell a story using different ad formats, as the consumer moves from app to app or device to desktop. Digilant will use a suite of creatives that are optimized for the moment or geography and as an integrated solution. Advertisers will benefit from true one-to-one messaging.

DeltaX, headquartered in Hyderabad, India, has developed a proven sophisticated platform that leverages data for the design and real-time optimization of a creative.

“It has become crucial that advertisers engage with individuals in a more personalized and timely manner, and for that reason DeltaX is the perfect match for us.” said Don Epperson, Executive Chairman at Digilant and CEO at ispDigital. “Having Dynamic Creative Optimisation capability integrated into our platform is important for Digilant. It allows us to optimize every consumer engagement in the conversion path across paid, earned and owned media.”
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Digilant was already offering DCO to its customers, through external partners. However, with this integration, the programmatic company will have a fully integrated DCO solution within Digilant’s proprietary platform. Bringing DCO capabilities within Digilant’s platform, which already integrates proprietary, 1st, 2nd and 3rd party data as well as Digilant’s Consumer Persona solution, enhances the company’s suite of programmatic capabilities that will optimise targeting to deliver relevant messages to individuals, and give advertisers an edge over their competition.

“Advertisers are well aware of the importance of customising their messages to consumers across devices, and DCO is a critical piece of that” said Ravi Kabra, Co-Founder and CEO at DeltaX. “DeltaX is extremely proud to be the provider of an important element of Digilant’s technology stack. Our solution has already been proven across the world and will enable Digilant’s global clients to increase the effectiveness and ROI of their digital advertising efforts.”

Digilant Announces Acquisition of Perpetual License to DeltaX’s Dynamic Creative Optimization Technology

Digilant Announces Acquisition of Perpetual License to DeltaX’s Dynamic Creative Optimization Technology

logo-darkBoston – January 27, 2016 – Digilant, a leading global programmatic media company that partners with agencies and brands to provide customized and strategic digital advertising solutions, today announced the acquisition of DeltaX’s Dynamic Creative Optimization “DCO” technology. Digilant will integrate DeltaX’s DCO functionality to optimize creative messaging and storytelling for advertisers along the purchase journey.  Leveraging both its Data Management Platform and this technology, Digilant will use client campaign data to match the right creative to the right consumer, as well as tell a story using different ad formats, as the consumer moves from app to app or device to desktop.  Digilant will use a suite of creatives that are optimized for the moment or geography and as an integrated solution. Advertisers will benefit from true one-to-one messaging.

DeltaX, headquartered in Bangalore, India, has developed a proven sophisticated platform that leverages data for the design and real-time optimization of a creative.

“It has become crucial that advertisers engage with individuals in a more personalized and timely manner, and for that reason DeltaX is the perfect match for us.” said Don Epperson, Executive Chairman at Digilant and CEO at ispDigital. “Having Dynamic Creative Optimization capability integrated into our platform is important for Digilant. It allows us to optimize every consumer engagement in the conversion path across paid, earned and owned media.”

Digilant was already offering DCO to its customers, through external partners. However, with this integration, the programmatic company will have a fully integrated DCO solution within Digilant’s proprietary platform. Bringing DCO capabilities within Digilant’s platform, which already integrates proprietary, 1st, 2nd and 3rd party data as well as Digilant’s Consumer Persona solution, enhances the company’s suite of programmatic capabilities that will optimize targeting to deliver relevant messages to individuals, and give advertisers an edge over their competition.

“Advertisers are well aware of the importance of customizing their messages to consumers across devices, and DCO is a critical piece of that” said Ravi Kabra, Co-Founder and CEO at DeltaX. “DeltaX is extremely proud to be the provider of an important element of Digilant’s technology stack. Our solution has already been proven across the world and will enable Digilant’s global clients to increase the effectiveness and ROI of their digital advertising efforts.”

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About Digilant
Digilant, a global programmatic media pioneer, partners with the world’s leading agencies and brands to provide customized and scalable programmatic media solutions. Powered by insightful and actionable data science, Digilant’s display, video, mobile, and social solutions are delivered through a world-class service offering. The company’s advanced technology platform, which includes a Data Management Platform (DMP), connects brands with relevant and unique audiences by activating first party, third party and its own proprietary data. Headquartered in Boston, Digilant has offices in Barcelona, Bogota, Lima, London, Madrid, Mexico City, Milan, Monterrey, Santiago de Chile, Sao Paulo, and across the U.S. For more information, please visit www.digilant.com or follow the company on Twitter at @Digilant_US.  Digilant is an ispDigital Group Company.
About ispDigital
ispDigital is a technology-based marketing services holding company driving innovation and solutions at the intersection of earned, owned and paid media. Together Acceso (earned), Antevenio (owned), and Digilant (paid) provide cross channel and cross device, closed loop marketing solutions.  Headquartered in Boston and Barcelona, ispDigital has offices in Brazil, Chile, Colombia, France, Italy, Mexico, Panama, Peru, Spain, the United Kingdom, and the United States. ispDigital is majority owned by Inversiones y Servicios Publicitarios (ISP), an investment company fully owned by the Rodés family. For more information visit www.ispdigital.com.
About DeltaX
DeltaX is the pioneering cross-channel digital advertising platform. The company helps ad agencies and performance marketers buy, track, attribute, optimize and report media across Search, Social, Display, Mobile and Video ads more efficiently by taking a unified data and automation driven approach. The cloud-based platform leverages big data, user behavior and machine learning algorithms to improve performance across the business funnel of advertisers. The platform is offered on self-serve in 34 languages. Headquartered in Hyderabad, DeltaX has offices and representatives in Bangalore, London, San Francisco and Singapore. For further information, visit www.deltax.com.

More Information:
David Rodes
Corporate Development Officer, ispDigital
david.rodes@ispholdings.com

Ester Pascual
Marketing and Communications, Digilant Global
ester.pascual@digilant.com

Elizabeth Murphy
Marketing and Communications, Digilant US
elizabeth.murphy@digilant.com

DataLand: un espacio para Data Science en México

Por Gabriela Huerta, Head of Marketing Latin America

El pasado 7 de enero se llevó a cabo DataLand, un evento en el que se invitaron a todos los interesados en el manejo de datos y en cómo la tecnología nos puede ayudar a utilizar los datos de manera efectiva.

El lugar de encuentro fue el Auditorio Raúl J. Marsal en la Facultad de Ingeniería en la UNAM, el evento comenzó a las 6:00 p.m. Aunque en estas fechas, los estudiantes están aún de vacaciones, se llenó el auditorio e incluso había gente en las escaleras y en la parte de atrás del auditorio.

La primer plática se realizó sobre Activismo a través de Bots, en donde nos explicaron cómo desarrollaron bots que fomentaban un comportamiento hacia los usuarios. Aprendimos que hay usuarios que aunque estén conscientes del uso de bots, los siguen en redes sociales e incluso comparten el contenido que éstos generan. A esta práctica, se le llamó “Botivism”.

La siguiente presentación fue sobre Visión por computadora. Aquí aprendimos sobre cómo se pueden desarrollar sistemas inteligentes que complementen imágenes y nos permitan un mejor reconocimiento visual y reconstrucción de imágenes.

Después aprendimos sobre visualizaciones de datos para ayudar en colaboraciones entre humanos y bots. Esta charla fue una manera de unificar los conceptos que habíamos visto anteriormente: visualización, bots y activismo en medios digitales.

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Además de patrocinar este evento, Digilant tuvo importante presencia en este evento ya que Kenjy Tominaga y Gabriela Huerta, Heads of Product & Marketing respectivamente, dieron una charla sobre Meaningful Connections quienes nos explicaron sobre la importancia de plantearse objetivos, organizar la información automáticamente de acuerdo con estos objetivos e identificar las necesidades que cubre cada tipo de información.

Ellos también nos mostraron una demo en vivo de un producto exclusivo de Digilant llamado Consumer Persona. En esta demo, observamos cómo se generan clusters en tiempo real en una campaña, agrupando a los usuarios de acuerdo con sus intereses y entendiendo las conexiones entre todos los intereses.

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Al final, tuvimos oportunidad de escuchar rápidamente de qué trata la aplicación desarrollada por Alejandra Monroy: TinDog, una app que conecta a las personas que han rescatado perros de la calle con personas interesadas en cuidarlos de manera real o virtual.

También contamos con la presencia de Jesús Ramos, VP Analytics & Data Science en GBM homebroker y creador de The Data Pub, quien nos hizo una cordial invitación a las actividades de Data Pub. Aquí podemos ver su presentación sobre Big Data, Big Dissapointment.

Al finalizar el evento, realizamos Networking partiendo Rosca de Reyes, la cual se terminó de volada. Sin embargo, hubo una gran convivencia con personas que se dedican a los datos en diferentes sectores y Norma nos compartió varios souvenirs de distintas marcas de tecnología. El evento superó las expectativas de todo tipo: en cuanto a contenido de las presentaciones, cantidad de asistentes y networking. Estamos ansiosos para el siguiente evento.

Personalmente, me siento muy contenta porque la comunidad de personas interesadas en Datos está creciendo mucho en México. En nuestro país hay mucho talento, pero considero que falta comunicar más estas actividades y conocer a más personas con los mismos intereses. Recordemos que México es un país creativo y podemos ser tan inteligentes como nos lo propongamos.

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