Ricky McClellen Joins Digilant as Chief Technology Officer

Ad Tech Veteran Brings Global Video and Mobile Experience to Rapidly Expanding Programmatic Company

Ricky McClellenBoston – September 29, 2015 – Digilant, a leading global programmatic media company that partners with agencies and brands to provide customized and strategic digital advertising solutions, today announced that Ricky McClellen joined the company as its Chief Technology Officer.

In this role, Mr. McClellen will apply his experience in consulting with various sized companies and assisting in unifying technology leadership into the overall strategic planning. His contributions at the highest levels to business visions and the full integration of businesses, products and technology roadmaps will be beneficial as Digilant continues to expand throughout key global markets and develop key partnerships. Reporting directly to Executive Chairman Don Epperson, Mr. McClellen is based in Digilant’s Boston headquarters.

“For more than 20 years, Ricky has held leading role a variety of technology companies and I am confident that his experience will be a true asset to Digilant,” said Don Epperson, Executive Chairman of Digilant and CEO of ispDigital. “I’m looking forward to working closely with Ricky at Digilant and across the ispDigital companies as Digilant continues to rapidly expand its footprint across multiple continents.”

“I am excited to join Digilant during a time of great technological innovation, both within the company and throughout the ad tech industry,” added Mr. McClellen. “Digilant’s impressive growth in the US and abroad is a true testament to the dedicated team working to continuously provide the highest level of service for global clients, and I am thrilled to be joining such a high caliber group of individuals.”

Mr. McClellen has also held Senior Management positions at the consulting firm Arthur Andersen, leading supply chain solution provider Manhattan Associates, and one of the top five U.S. banks, prior to working with ad tech companies.

For more information about Digilant, please visit www.digilant.com or follow the company on Twitter @Digilant_US.

About Digilant
Digilant, a global programmatic media pioneer, partners with the world’s leading agencies and brands to provide customized and scalable programmatic media solutions. Powered by insightful and actionable data science, Digilant’s display, video, mobile, and social solutions are delivered through a world-class service offering. The company’s advanced technology platform, which includes a data management platform (DMP), connects brands with relevant and unique audiences by activating first party, third party and its own proprietary data. Headquartered in Boston, Digilant has offices in Barcelona, Bogota, London, Madrid, Mexico City, Milan, Monterrey, Sao Paulo, and across the U.S. For more information, please visit www.digilant.com or follow the company on Twitter at @Digilant_US.  Digilant is an ispDigital Group Company.

About ispDigital
ispDigital is a technology-based marketing services holding company driving innovation and solutions at the intersection of earned, owned and paid media. Together Acceso (earned), Antevenio (owned), and Digilant (paid) provide cross channel and cross device, closed loop marketing solutions.  Headquartered in Boston and Barcelona, ispDigital has offices in Brazil, Chile, Colombia, France, Italy, Mexico, Panama, Peru, Spain, the United Kingdom, and the United States. ispDigital is majority owned by Inversiones y Servicios Publicitarios (ISP), an investment company fully owned by the Rodés family. For more information visit www.ispdigital.com.

More Information:
Katie Ackerman
SHIFT Communications for Digilant
kackerman@shiftcomm.com
617-779-1876

Digilant Inks Deal With Cross-Device Targeting Firm Crosswise

September 9, 2015 – Tyler Loechner, MediaPost

Programmatic ad tech platform Digilant on Wednesday announced it has partnered with cross-device targeting firm Crosswise.

Crosswise asserts that it’s technology can match disparate devices — including computers, tablets and smartphones — to their individual users.

As a result of the partnership, Digilant will be able to track — and programmatically target — consumers across devices.

“Cross-device targeting is a tool that many brands and agencies, are striving to accomplish,” stated Kim Riedell, SVP of product and marketing at Digilant.

Cross-device targeting is something many in the industry are working on, although some have found it easier said than done.
Crosswise raised $3 million in a Series A round of funding last week.

Digilant Announces Partnership with Crosswise to Provide Advertisers with New Programmatic Cross-Device Targeting Solution

Digilant Enables Single Identifier for Successful & Optimized Programmatic Targeting on Any Device or Platform

Boston – September 9, 2015 – Digilant, a leading global programmatic media company that partners with agencies and brands to provide customized and strategic digital advertising solutions, today announced its partnership with Crosswise, a leading provider of cross-device identification data. As part of this engagement, Crosswise is providing Digilant with device map data that anonymously matches billions of PCs, tablets and smartphones to their individual users.

As a result of leveraging Crosswise’s data, Digilant is now able to anonymously identify individuals and their association with specific devices to intelligently target and deliver relevant messages across all platforms and devices. This cross-device capability, in conjunction with information derived from Digilant’s Consumer Persona product, matches users across multiple devices, enabling more accurate programmatic targeting.

“Cross-device targeting is a tool that many brands and agencies, are striving to accomplish but many are still deciding on the optimal offering that will help achieve their business goals,” said Kim Riedell, SVP of Product and Marketing at Digilant. “Working with Crosswise gives Digilant the opportunity to focus on our strengths of identifying audiences, targeting, and data analytics while leveraging Crosswise’s unmatched expertise in consumer device matching to create the ideal cross-device offering for our global clients.”

A Forrester report found that, on average, US consumers used 3.3 connected devices last year. That number is expected to steadily rise as consumers continue to increase the number of mobile and other connected devices they use throughout the day. Recognizing this increase, and the crucial role that pinpoint targeting and retargeting across multiple devices has in the purchasing cycle, Digilant’s new cross-device offering provides clients with the ability to innovate the way they connect with consumers while evolving with consumers as mobile commerce moves from adoption to the norm.

“It has become critical that advertisers intelligently interact with individual consumers across all the various devices they are using,” said Steve Glanz, Founder and CEO at Crosswise. “With the world’s largest team of data scientists dedicated exclusively to solving cross-device identification challenges, Crosswise will enable Digilant’s global clients to significantly increase the effectiveness and ROI of their digital advertising efforts.”

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About Digilant
Digilant, a global programmatic media pioneer, partners with the world’s leading agencies and brands to provide customized and scalable programmatic media solutions. Powered by insightful and actionable data science, Digilant’s display, video, mobile, and social solutions are delivered through a world-class service offering. The company’s advanced technology platform, which includes a data management platform (DMP), connects brands with relevant and unique audiences by activating first party, third party and its own proprietary data. Headquartered in Boston, Digilant has offices in Barcelona, Bogota, Lima, London, Madrid, Mexico City, Milan, Monterrey, Santiago, Sao Paulo, and across the U.S. For more information, please visit www.digilant.com or follow the company on Twitter at @Digilant_US. Digilant is an ispDigital Group Company.
About ispDigital
ispDigital is a technology-based marketing services holding company driving innovation and solutions at the intersection of earned, owned and paid media. Together Acceso (earned), Antevenio (owned), and Digilant (paid) provide cross channel and cross device, closed loop marketing solutions. Headquartered in Boston and Barcelona, ispDigital has offices in Argentina, Brazil, Chile, Colombia, France, Italy, Mexico, Panama, Peru, Spain, the United Kingdom, and the United States. ispDigital is majority owned by Inversiones y Servicios Publicitarios (ISP), an investment company fully owned by the Rodés family. For more information visit www.ispdigital.com.
About Crosswise
Crosswise provides the world’s most accurate and authoritative device map, anonymously matching billions of PCs, tablets and smartphones to their individual users. This data enables ad tech vendors, consumer brands and premium publishers to realize the tremendous benefits of cross-device advertising, content personalization and analytics. Crosswise employs ad tech industry veterans, big data software engineers, and the world’s largest team of data scientists dedicated exclusively to solving cross-device identification challenges. Crosswise is backed by Giza Ventures, OurCrowd, Horizons Ventures, and leading angel investors. For further information, visit www.crosswise.com.
More Information:
Katie Ackerman
SHIFT Communications for Digilant
kackerman@shiftcomm.com
617-779-1867

Digilant Opens 3 Offices In South America

September 8, 2015 – Tyler Loechner, MediaPost

Digilant, a Boston-based programmatic media-buying company, on Tuesday announced it has opened three new offices with a focus on South America.

The company has opened shop in Santiago, Chile; Lima, Peru; and Monterrey, Mexico. The company already had offices in Mexico (in Mexico City), Brazil and Colombia.

To lead the new offices in Chile and Peru, Digilant has tapped Eduardo Arevalo and Alexis Reategui as country managers, respectively, per a release. Additionally, Mary Gonzalez has been named country manager, Colombia.

Arevalo joins Digilant from Headway Digital a programmatic trading desk that focuses on Latin America and U.S. Hispanics.

Gonzalez joins Digilant from Colombian contextual ad network Pautefacil.com. Reategui joins from Hibu, where he most recently served as head of digital.

Boston Marketing, Ad Tech Firms Get Their Very Own LUMA-Inspired Chart

September 3, 2015 MediaPost
It may not be Silicon Valley, but Boston has proven to be a formidable breeding ground for some successful digital marketing companies.

Jebbit, a Boston-based “post-click marketing platform,” decided to round up all of these Boston marketing and advertising technology companies and display them in a Lumascape-like chart.

One of the busiest buckets on the chart is the programmatic ad category. Featured are DataXu, Clypd, Digilant, ChoiceStream, OwnerIQ and BuySellAds. Other companies involved in marketing automation — such as mobile-focused firms Fisku, Adelphic and Celtra — also make the chart.

Boston is also home to VisualIQ, Semcasting and others in the data and analytics space. Jebbit plans to update its chart periodically, and is even open to suggestions or comments if someone believes “a company should be in a different category.” The fact that even needs to be said at all speaks to how intertwined a lot of these marketing and advertising technology companies are.

Not mentioned on the chart are nToggle, a new player in the ad tech space that offers technology that “toggles” bid streams to match programmatic supply and demand more effectively; Visible Measures, a DSP that calls Boston home; and others, including Nexage, which was acquired by Millennial Media.

In addition, some Boston-based venture capitalists and investors have taken an interest in ad tech as well. Last summer, some of the biggest ad tech companies — including AppNexus andMediaMath — raised a substantial amount of money in respective rounds led by Boston-based firms.

A diagram put together by a vendor is not the same as a diagram put together by the actual LUMA partners, so take it all in with a grain of salt. This is not an all-encompassing view of the Boston marketing and advertising technology space — nor should it be considered one — but it’s interesting nonetheless, because it does shine a light on Boston as a burgeoning hub.
Jebbit’s chart can be found here.

Mass. is home to more than 60 marketing and advertising tech firms – here’s why

September 1, 2015 – Boston Business Journal

Companies in the field of marketing and advertising technology have been in the news lately because they’re growing significantly in the Boston area.

In fact, according to marketing technology startup Jebbit, the Bay State is home to more than 60 companies in the marketing and ad-tech space.

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That’s largely because the Boston area breeds the kinds of candidates that companies in this space are looking for: People with analytical and technical skills who are also “great storytellers,” according to Robert Murray, president of Boston-based marketing technology firm Skyword.

“With its publishing and high-tech pedigree, the Bay State is where these two talent pools come together,” Murray said in an email. “Combined with a world class infrastructure and young and vibrant city life, it’s why Skyword and other marketing players are at home here.”

Skyword is moving into a bigger headquarters in Downtown Crossing and looking to open an office in Europe this year and growing total headcount from 125 to 160 by the end of the year. Founded in 2010, the company has raised about $29 million in venture funding and its investors include Cox Media Group andJim Manzi, former head of Lotus.

Public companies in the marketing and advertising technology sector include Cambridge-based sales and marketing software firm HubSpot (NYSE: HUBS) and Waltham-based email marketing firm Constant Contact (Nasdaq: CTCT). Growing Boston-based adtech firm Localytics was recently listed among the fastest-growing companies on Inc. Magazine. Localytics’ annual revenue for 2014 was $9 million.
Investors are also taking bets on startups in the marketing and advertising space.
Jebbit, for example, quietly raised $1.5 million in equity funding recently, out of a $3.5 million target goal, according to a regulatory filing.

Boston-based adtech startup Inmoji has recently raised a $2.5 million seed funding round from some high-profile investors including former PayPal Media Network chief operating officer and startup evangelist David Chang.

And Linkable Networks, a Boston-based loyalty advertising technology company that aims to engage retailers and consumer-packaged goods brands with millennials, raised $11.7 million in investor funding earlier this year.

Jonathan Lacoste, president of Jebbit, said the marketing and advertising industry is changing at an incredibly fast pace with technological innovations — and Boston is leading the way, along with San Francisco, New York City and Los Angeles.

“The way the marketing and advertising landscape continues to shift toward deeper analytics and data across all platforms, the deep pool of technical and university talent we have in the Bay State area will keep us a leader,” Lacoste said in an email.

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