Company Continues Global Growth, Bringing its Strategic Programmatic Advertising Solutions to Italian Brands and Agencies
Boston – May 28, 2015 – Digilant, a leading global programmatic media company that partners with agencies and brands to provide customized and strategic digital advertising solutions, today announced its expansion into Italy, with a new office opening in Milan. The company has appointed media industry veteran Florence Malaud as Country Manager, Italy, where she will oversee all operations and commercial strategy for the country.
The new Milan office will be Digilant’s first in Italy, growing the company’s global footprint to fifteen offices across six countries. Ms. Malaud will be responsible for building the Italian sales team, and leading new business development and strategic growth across multiple verticals.
“The Italian market represents a tremendous opportunity and I’m delighted to lead Digilant’s expansion into this new region,” said Ms. Malaud. “Digilant offers unparalleled value for advertisers – going beyond just programmatic buying capabilities to provide brands with campaign and consumer insights that guide their media strategy and drive significant ROI. I look forward to bringing our unique offering to advertisers in Italy.”
With nearly two decades of digital marketing experience, Ms. Malaud has experience in markets around the globe, with a career path spanning six countries across Europe and North America. Ms. Malaud previously served as Business Development and Marketing Director for Digilant’s Madrid office where she led business development efforts in this critical market, including driving growth in the Barcelona region. Prior to that, Ms. Malaud spent 14 years at MPG/Havas Media working with leading global brands in positions of increasing responsibility.
“This is an exciting time at Digilant as we continue to grow our portfolio and help drive smart, effective advertising campaigns for leading agencies and brands around the globe,” said Don Epperson, Executive Chairman of Digilant and CEO of ispDigital. “Florence’s experience and proven ability to build a strong book of business and establish and foster critical client relationships will be a significant asset as we continue this momentum and build our business in Italy.”
Ms. Malaud earned a postgraduate degree in Finance and Management from University College of North Wales and received her MBA from Rennes Business School in France.
Digilant, a global programmatic media pioneer, partners with the world’s leading agencies and brands to provide customized and scalable programmatic media solutions. Powered by insightful and actionable data science, Digilant’s display, video, mobile and social solutions are delivered through a world-class service offering. The company’s advanced technology platform, which includes a data management platform (DMP), connects brands with relevant and unique audiences by activating first party, third party and its own proprietary data. Headquartered in Boston, Digilant has offices in Barcelona, Bogota, London, Madrid, Mexico City, Milan, Monterrey, Sao Paulo and across the U.S. For more information, please visit www.digilant.com or follow the company on Twitter at @Digilant_US. Digilant is an ispDigital Group Company.
ispDigital is a technology-based marketing services holding company driving innovation and solutions at the intersection of “earned,” “owned” and “paid” media. Together Acceso (“earned”), Antevenio (“owned”) and Digilant (“paid”) provide cross channel and cross device, closed loop marketing solutions. Headquartered in Boston and Barcelona, ispDigital has global offices in Brazil, Chile, Colombia, France, Italy, Mexico, Panama, Peru, Spain, the United Kingdom and the United States. ispDigital is owned by Inversiones y Servicios Publicitarios (ISP), a company fully owned by the Rodés family. For more information, please visit www.ispdigital.com.
SHIFT Communications for Digilant
Business and Corporate Development, ispDigital