Digilant Announces Expansion to Italy, Names Florence Malaud as Country Manager

Company Continues Global Growth, Bringing its Strategic Programmatic Advertising Solutions to Italian Brands and Agencies

Boston – May 28, 2015 – Digilant, a leading global programmatic media company that partners with agencies and brands to provide customized and strategic digital advertising solutions, today announced its expansion into Italy, with a new office opening in Milan. The company has appointed media industry veteran Florence Malaud as Country Manager, Italy, where she will oversee all operations and commercial strategy for the country.

The new Milan office will be Digilant’s first in Italy, growing the company’s global footprint to fifteen offices across six countries. Ms. Malaud will be responsible for building the Italian sales team, and leading new business development and strategic growth across multiple verticals.

“The Italian market represents a tremendous opportunity and I’m delighted to lead Digilant’s expansion into this new region,” said Ms. Malaud. “Digilant offers unparalleled value for advertisers – going beyond just programmatic buying capabilities to provide brands with campaign and consumer insights that guide their media strategy and drive significant ROI. I look forward to bringing our unique offering to advertisers in Italy.”
With nearly two decades of digital marketing experience, Ms. Malaud has experience in markets around the globe, with a career path spanning six countries across Europe and North America. Ms. Malaud previously served as Business Development and Marketing Director for Digilant’s Madrid office where she led business development efforts in this critical market, including driving growth in the Barcelona region. Prior to that, Ms. Malaud spent 14 years at MPG/Havas Media working with leading global brands in positions of increasing responsibility.

“This is an exciting time at Digilant as we continue to grow our portfolio and help drive smart, effective advertising campaigns for leading agencies and brands around the globe,” said Don Epperson, Executive Chairman of Digilant and CEO of ispDigital. “Florence’s experience and proven ability to build a strong book of business and establish and foster critical client relationships will be a significant asset as we continue this momentum and build our business in Italy.”

Ms. Malaud earned a postgraduate degree in Finance and Management from University College of North Wales and received her MBA from Rennes Business School in France.

About Digilant
Digilant, a global programmatic media pioneer, partners with the world’s leading agencies and brands to provide customized and scalable programmatic media solutions. Powered by insightful and actionable data science, Digilant’s display, video, mobile and social solutions are delivered through a world-class service offering. The company’s advanced technology platform, which includes a data management platform (DMP), connects brands with relevant and unique audiences by activating first party, third party and its own proprietary data. Headquartered in Boston, Digilant has offices in Barcelona, Bogota, London, Madrid, Mexico City, Milan, Monterrey, Sao Paulo and across the U.S. For more information, please visit www.digilant.com or follow the company on Twitter at @Digilant_US.  Digilant is an ispDigital Group Company.

About ispDigital
ispDigital is a technology-based marketing services holding company driving innovation and solutions at the intersection of “earned,” “owned” and “paid” media. Together Acceso (“earned”), Antevenio (“owned”) and  Digilant (“paid”) provide cross channel and cross device, closed loop marketing solutions. Headquartered in Boston and Barcelona, ispDigital has global offices in Brazil, Chile, Colombia, France, Italy, Mexico, Panama, Peru, Spain, the United Kingdom and the United States. ispDigital is owned by Inversiones y Servicios Publicitarios (ISP), a company fully owned by the Rodés family. For more information, please visit www.ispdigital.com.

More Information:
Rebecca Kelley
SHIFT Communications for Digilant
rkelley@shiftcomm.com
617-779-1846

David Rodes
Business and Corporate Development, ispDigital
david.rodes@ispdigital.com

Digilant Appoints Pedro Robert as Global Head of DMP Services & European New Market Development

Company Veteran will be Responsible for Driving Growth and Product Development on Global Scale

Boston – May 20, 2015 – Digilant, a leading global programmatic media company that partners with agencies and brands to provide customized and strategic digital advertising solutions, today announced the appointment of Pedro Robert as Global Head of DMP Services & European New Market Development. At Digilant, Mr. Robert will oversee Digilant’s current global Data Management Platform (DMP) offerings and innovation as well as manage client expansion throughout Europe as the company continues to expand its global presence.
Mr. Robert was Digilant’s Country Manager in Spain for the past three years, where he spearheaded the company’s accelerated growth in that strategic market, doubling the revenue and number of employees in Digilant’s Madrid office. Prior to that role, Mr. Robert was the Director of Online Marketing and Business Development at Atrapalo.com, and also held various leadership positions at HAVAS’ digital media agency, Media Contacts.

“For the past three years, Pedro has exemplified passion and determination to drive Digilant’s growth not only in Spain, but also worldwide,” said Don Epperson, Executive Chairman of Digilant and CEO of ispDigital. “As we continue to grow our footprint around the world, we saw a need to manage our DMP offerings and new business initiatives on a truly global scale. Pedro’s demonstrated leadership and unique vision make him the perfect choice for this new role”

Digilant recently announced that Rafael Martínez de Lucas has assumed the role of Country Manager, Spain, which was vacated by Mr. Robert.

“I am thrilled to embark on this new journey with Digilant,” said Mr. Robert. “I’m looking forward to playing a significant role in Digilant’s global growth, as the company continues to provide industry-leading customized solutions that help our clients exceed their marketing and overall business goals.”
Mr. Robert earned a BA in Accounting from Spain’s CUNEF and received his MBA from the University of Chicago’s Booth School of Business.

About Digilant

Digilant, a global programmatic media pioneer, partners with the world’s leading agencies and brands to provide customized and scalable programmatic media solutions. Powered by insightful and actionable data science, Digilant’s display, video, mobile, and social solutions are delivered through a world-class service offering. The company’s advanced technology platform, which includes a data management platform (DMP), connects brands with relevant and unique audiences by activating first party, third party and its own proprietary data. Headquartered in Boston, Digilant has offices in Barcelona, Bogota, London, Madrid, Mexico City, Milan, Monterrey, Sao Paulo, and across the U.S. For more information, please visit www.digilant.com or follow the company on Twitter at @Digilant_US.  Digilant is an ispDigital Group Company.

About ispDigital
ispDigital is a technology-based marketing services holding company that is driving innovation at the intersection of “earned,” “owned,” and “paid” media.  Together Acceso (“earned”), Antevenio (“owned”), and Digilant (“paid”), provide cross channel and cross device closed loop media solutions. Headquartered in Boston and Barcelona, ispDigital has global offices in Brazil, Chile, Colombia, France, Italy, Mexico, Panama, Peru, Spain, the United Kingdom, and the United States. ispDigital is majority owned by Inversiones y Servicios Publicitarios (ISP), a company owned by the Rodés family.
More Information:
Rebecca Kelley
SHIFT Communications for Digilant
rkelley@shiftcomm.com
617-779-1846

David Rodes
Business and Corporate Development, ispDigital
david.rodes@ispdigital.com

Digilant Announces Strategic Partnership with Integral Ad Science

Relationship Reinforces Digilant’s Emphasis on Viewability and Brand Safety

Boston – May 4, 2015 – Digilant, a leading global programmatic media company that partners with the world’s leading agencies and brands to provide customized and scalable programmatic media solutions, announced today the launch of a strategic partnership with Integral Ad Science (IAS), the leading global provider of actionable advertising intelligence for buyers and sellers of digital media.

This collaboration grants Digilant access to Integral Ad Science’s pre-bid solution, Bid Expert, which has been integrated into Digilant’s proprietary bidding system. The integration improves Digilant’s ability to effectively achieve clients’ target metrics by optimizing for high viewability, brand safe placements, and avoiding serving ads to fraudulent traffic. Through this partnership, Digilant will deliver advertisements via intelligently-purchased inventory that leads to meeting client campaign and business goals while continuing to ensure that key audiences are successfully targeted worldwide.

“We are thrilled to partner with Integral Ad Science to provide an even deeper level of inventory security and brand safety for our clients in markets around the globe and ensure that they are free of concern about fraud while effectively reaching consumers,” said Kim Riedell, Digilant’s SVP of Product and Marketing. “As viewability and fraud continue to be major issues in the digital advertising space, our relationship with Integral Ad Science assures our clients that we are taking every step necessary to combat these issues.”
Digilant has been beta testing with Integral Ad Science’s Bid Expert technology and has already seen strong participation and interest in the integration from existing clients.

“Programmatic advertising is an increasingly critical part of all of our media campaigns. The challenge is keeping brand safety a top priority in an automated world,” said Gary Mak, Media Director at Connelly Partners.  “We’re looking forward to this partnership between Digilant and IAS, as it will provide incredible value in our efforts to achieve both campaign and business goals, while optimizing for brand safety and viewability for clients.”

“Digilant’s partnership with Integral Ad Science is great news as we continue to work to provide our brand clients with the highest quality media placements for their programmatic campaigns,” said Emma Coker, Media Strategist at Firehouse. “This integration, coupled with Digilant’s existing technology and data management platform, further enhances our ability to reach the best possible audiences and drive incredible ROI for clients.”
“Integral Ad Science’s partnership with Digilant is another example of digital advertising companies working together to ensure that their clients’ message is reaching their target consumers and not an artificial audience,” said Harmon Lyons, Vice President, Business Development at Integral Ad Science. “We look forward to working with Digilant to continue to implement Bid Expert into its existing technology and enhance the quality of digital advertising delivery for their current and future clients

About Digilant
Digilant, a global programmatic media pioneer, partners with the world’s leading agencies and brands to provide customized and scalable programmatic media solutions. Powered by insightful and actionable data science, Digilant’s display, video, mobile, and social solutions are delivered through a world-class service offering. The company’s advanced technology platform, which includes a data management platform (DMP), connects brands with relevant and unique audiences by activating first party, third party and its own proprietary data. Headquartered in Boston, Digilant has offices in Barcelona, Bogota, London, Madrid, Mexico City, Milan, Monterrey, Sao Paulo, and across the U.S. For more information, please visit www.digilant.com or follow the company on Twitter at @Digilant_US.  Digilant is an ispDigital Group Company.

About ispDigital
ispDigital is a technology-based marketing services holding company that is driving innovation at the intersection of “earned,” “owned,” and “paid” media.  Together Acceso (“earned”), Antevenio (“owned”), and Digilant (“paid”), provide cross channel and cross device closed loop media solutions. Headquartered in Boston and Barcelona, ispDigital has global offices in Brazil, Chile, Colombia, France, Italy, Mexico, Panama, Peru, Spain, the United Kingdom, and the United States. ispDigital is majority owned by Inversiones y Servicios Publicitarios (ISP), a company owned by the Rodés family.

About Integral Ad Science
Integral Ad Science is a technology company focused on ensuring safe, quality media environments for online advertisers. Employing the industry’s only media valuation platform, Integral Ad Science evaluates the media environment and establishes a TRAQ Score (True Advertising Quality), a first-of-its-kind, quantifiable measure of media quality that ultimately benefits every media buyer, seller, publisher and trading platform. TRAQ Score supports an advertiser’s ability to plan, execute and target their audience in an environment that reflects their brand image and drives ROI, while simultaneously setting benchmarks for publishers who wish to improve the quality of their content and design to attract premium advertisers. Integral is headquartered in New York with operations in San Francisco, Chicago, Washington DC, London, Berlin, Paris, Sydney, Melbourne, and Singapore, Learn more at
www.intergralads.com.
……..

More Information:
Rebecca Kelley
SHIFT Communications for Digilant
rkelley@shiftcomm.com
617-779-1846

Like what you see? Join the 500+ clients that have partnered with Digilant.