Mothers Responsible for Majority of Father’s Day Gifts

Father’s Day is already here. Have you gotten Dad a gift? According to Digilant many of us have not, because Father’s Day Shoppers are 308% more likely to be a mother of a toddler than any other group. They are also 629% more likely to be in market for hand tools and 384% more likely to be in market for men’s neckwear.
Father’s Day Shoppers are also 187% more likely to be interested in collecting coins and 113% more likely to be in market for fiction books and magazines. They are 101% more likely than the average online shopper to purchase cycling parts and 95% more likely to purchase a GPS navigation device. According to the data they are just as likely to be interested in travel to Monterrey, Mexico, as Nail Care Products, 85%, and they are 79% more likely than the average online shopper to be interested in Healthy Living.

Based on the data, Dads are in for a great Holiday. Happy Father’s Day!

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